by Jerry W. Jarrett
Paperback: 176 pages

* * * AUTOGRAPHED BY JERRY JARRETT * * *

This is the behind the scenes story of the development of the NWATNA. This story is the intrigue of overcoming great odds with very little resources. It is the story of perseverance overcoming huge obstacles.

About the Book

When the WWE bought WCW from Turner/Time Warner, they were basically the only professional wrestling company in the US. Jerry and Jeff Jarrett knew the needed capitol to begin a traditional wrestling company was beyond their resources. the father and son team realized that a new concept would be necessary to accomplish the task of starting a national wrestling company. Against great odds, the largest time allotment contract with the pay-per-view providers, InDemand and Direct TV was negotiated. With the seed money (1,000,000.00.) and a boat load of optimism, the Jarrett's set out to form a start up International wrestling company.

After bankers promised loans and then withdrew at the last minute, Health South came in as the financing partner in the venture. Health South was forced to pull out without notice because of international problems and with a window of only 30 days, a replacement for Health South was found when Panda Energy bought into the project.

The road was never an easy one. From discovering that a key man who handled the PPV end of the business was on the payroll of the company that handles WWE PPV's at the same time, to receiving forged documents form InDemand, to wrestlers that had verbally committed to NWATNA suddenly getting attractive contracts with WWE, the venture has survived.

Today, two years after the launch, this company that insiders gave no chance of survival, has produced 90 weeks of pay-per-view programs, and is seen around the world on international television. NWATNA has secured a deal with a major television network.

About the Author

I literally grew up in this unique world of professional wrestling. My first job in the business was selling programs at the local matches. I have been a referee, a wrestler, a booker/writer, promotion owner, consultant, and every job in between. the landscape of professional wrestling business changed with the global expansion of WWE and WCW, so I sold my regional business and thought I'd ended my life's work in and around the business of professional wrestling. I began a construction company/development business and was enjoying life with my youngest son Jason, who had joined me in our construction business. Jess, my wrestling son began by simply requesting me to help guide him in hi efforts to start his own company, From that simple beginning, I found myself in a sea of high risk, high drama,lawsuits, and the wacky world of "New Age" professional wrestling, that some now call "Sports Entertainment". This book is the results of excerpts from my daily journal that recount the experience of launching NWATNA.

Excerpt from Book

From an e-mail sent from Jerry Jarrett to his son Jeff...

"I was under the impression that your intention was for me to serve in the capacity of an editor for the television shows. It was my understanding that my experience was to be a guide in the creative end of the business. Just the last few days we discussed that I would serve in a similar capacity as Vince McMahon does for the creative. My exercise yesterday makes it clear that this is not the case. I hope you will remember that I refused the job at WCW on 5 occasions because I would not allow myself to be placed in a situation that was sure to fail. My presentation was not intended to be anything near a final product. It was titled a "work in progress." However, it incorporated all that I believe are the fundamentals of successful writing. The issues that we discussed, (1) your participation in the first segment, (2) a major angle in the first segment, (3) your over exposure in the show, (4) diminishing the climax of the program, are all totally against everything I learned in 38 years of writing television. Your point is well taken, that is the only time we will ever get a chance at a first impression. I feel that way too. "